Web Development

Structure comes first: what data exists, how it relates, which pages and states follow from it. Navigation, URL patterns and the data model grow out of that information architecture. Only then do we write code, because a badly cut structure makes every later extension expensive.

On the frontend we build layouts as clean HTML with semantic elements and add JavaScript where it serves a purpose rather than by default. On the backend the work is about data storage, form handling, user accounts, permissions and interfaces to systems already in use: ERP, CRM, accounting, shipping providers. We document those interfaces as we go, because they are what another team asks about first.

Everything is versioned in Git, with separate environments for development, testing and production. Changes run on a staging instance first, where review and testing happen, and only then get deployed. At the end come documentation of the structure, handover of every credential, and a walkthrough of the finished system with your team.

Custom development is worth it when a standard product misses the core of your requirement and the gap could only be closed with workarounds. Typical cases are processes that exist in this form only at your company, connections to systems without a ready made interface, applications with their own calculation logic, or sites that deliberately should not look like a template.

It is not worth it when an established system already solves the task. A corporate website with conventional content is faster on a CMS, and a standard shop belongs on shop software. We do not rebuild what already exists; in those cases we extend the platform that is there with exactly the pieces it lacks.

Often the trigger is a system that has grown until nobody wants to touch it: an outdated PHP version, no documentation, changes made directly inside the vendor code. That starts with an assessment and one question: what gets carried over and what gets rebuilt. In many cases a system can be replaced in stages instead of all at once.

Slow pages rarely have a single cause. Usually it is uncompressed images, too many embedded third party scripts and missing caching. We serve images in modern formats and appropriate sizes, defer whatever is not immediately visible, and question every external script on whether it earns its place in the page load. Layout shifts during loading are avoided by reserving space for images and embeds from the start.

Accessibility starts in the markup: a correct heading hierarchy, labeled form fields, sufficient contrast, keyboard operability, a visible focus state. Most of it costs little during development and a lot when retrofitted afterwards.

Maintainability is decided by small things: a folder structure people can follow, few dependencies kept up to date, and no untested changes on the production system. Code that another team can pick up later is part of what we deliver.