




To stay as flexible as possible when creating the visuals, the powder container was first rebuilt in 3D. This made it possible to render the product from any angle. The virtual set dressing and the composition of the visuals were then done in Photoshop, resulting in a series of advertising images for each of the three varieties.
The focus was on an appealing and dynamic presentation of the products. Since powder itself is not very photogenic, we relied on graphic elements.
By creating the 3D assets, we also gained the flexibility to create moving images in the future.



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