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To be as flexible as possible when creating the visuals, the powder container was first recreated in 3D. This allowed us to artificially present the product from any angle. The virtual set dressing and composition of the visuals was done afterwards in Photoshop, creating a series of delicious advertising images for each of the three varieties. | The focus was certainly on the appealing and dynamic presentation of the products. Since powder itself is not very photogenic, we had to rely on representative graphic elements here. | By creating the 3D assets, we also gained the flexibility to create moving images in the future. |
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