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Retail & Product Design

As a physical and intimate touchpoint with your customers, retail spaces are at the forefront and present your brand in the best light. We work closely with companies to understand their goals and requirements and develop a fitting solution. This includes analyzing market and competitive data, identifying trends, and developing design concepts. We also gladly take care of product development and prototyping, the design of packaging and store fixtures, as well as support in the production and implementation of products and store fixtures to present your services and products stylishly and brand-appropriately.
Spektrum
Messestände, Ladeneinrichtungen, bis hin zur Verpackung. Wir gestalten physische Kontaktpunkte für Ihre Marke.
Anwendung
Durchdachte Produkt- und Einkaufserlebnisse, die Verkaufschancen und Zufriedenheit steigern.
Details
Wir beraten Sie gerne und konzipieren in enger Zusammenarbeit mit Industriepartnern individuelle Lösungen.

From measuring the floor to the finished fixture

We start with the space and the assortment. How many articles need to sit where, how do customers move through the room, which fixtures already exist, which walls are structural and which are drywall. From that survey come a floor plan, a zoning concept and a first furnishing layout, first as a sketch, then as a visualization with material samples.

Products and packaging follow a similar path. Format, material thickness, stackability and shipping route are settled before anything is designed. Die lines, printing process and finishing are agreed with the printer, so the result holds up in a production run and not only in the layout file.

We stay involved through production: samples and prototypes, sign off on press proofs, coordination with shopfitters and material suppliers, and a check on site during installation. Trade fair stands add the constraints of stand size, hall regulations and the logistics of build up and tear down. Where we do not manufacture ourselves, we work with industry partners who know the craft.

Situations where this work pays for itself

The most common trigger is a new brand identity that has not reached the shop floor yet. Website and print are updated, the retail space still dates from before and tells a different story. The second trigger is growth: a second location, a shop in shop with a retail partner, or a range that no longer fits the fixtures you have.

With packaging the trigger is usually a new sales channel. What works on a shelf often does not survive parcel shipping, and a box built for shipping can look lost in a store display. If you serve both routes, you need either two solutions or one construction that holds up in both.

A full concept adds little when a single fixture needs replacing or packaging is simply reordered unchanged. It is also premature while positioning and assortment are still open. Brand work comes first in that case, otherwise we design a room for a brand that changes shortly afterwards.

Materials, modularity and the costs that come later

Shopfitting is a decision that lasts for years, so what matters is less the first draft than what can be changed later. Modular fixtures on a shared grid allow rebuilding when the range shifts, built in solutions do not. We look for materials that can still be reordered, surfaces that survive daily cleaning, and lighting with a suitable color temperature and color rendering, because goods under the wrong light look different than they do in the catalog.

With packaging, technical constraints decide a lot early on. Board thickness and flute type govern protection and weight, the format governs how many units fit on a pallet. Anyone placing sales packaging on the German market has to register it in the packaging register and join a dual system, and recyclability feeds into what that participation costs.

Also worth settling early: who produces, in what run size, with what lead time, and where the approved reference samples are kept for future deliveries to be measured against.

Frequently asked questions

Do you also design packaging for parcel shipping?

Yes. Shipping packaging follows different rules than shelf packaging. It has to survive drops and transport, open without tools and ideally close again for returns. We settle format, board thickness and cushioning with the packaging printer, and we design the inside of the box as well, because the moment a customer opens it is part of the product experience.

Do you work with your own shopfitting partners?

We handle concept and design, production runs through industry partners and shopfitting firms. You are welcome to bring your own suppliers, in which case we work within their systems and grid dimensions. Without an existing partner we gather quotes, compare build quality and materials, and supervise production and installation. The production contract itself sits directly between you and the manufacturer.

What do you deliver, a concept or production data?

Both are possible, we agree on the scope up front. A concept covers floor plan, zoning, visualizations and material specifications. For production we supply artwork built on the die line, print ready files in the required color space, plus drawings and material lists for shopfitting. Detailed shop drawings for furniture usually come from the manufacturer, and we review and approve them.

How does store design connect to the online shop?

Through assortment logic and recognition. Categories named one way in the store and another way online confuse customers who use both. The same goes for product names and shelf labels. It becomes practical with click and collect, ordering terminals or shelf QR codes: at that point stock levels, prices and descriptions have to match between the floor and the shop.

Can existing fixtures be reused?

Often yes, especially load bearing elements, counters and system fixtures on a common grid. We survey what is there and check condition, dimensions and surfaces. Some pieces can be refinished, wrapped or reused with different shelves. Reuse stops making sense when repair and adaptation cost more than a new element, or when the grid system is no longer available from any supplier.

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