




This project drew on almost our entire range of services: naming, corporate identity design, web design and the subsequent development of the website including a webinar and booking platform.
In the brand design, our focus was on creating a distinctive and friendly appearance. This was largely achieved through the conception of a "mascot", a personification of the "GmbH Guru".
The head of the GmbH Guru, a key part of the design, is based on Mr. Klaus Viehbacher, LL.M. This gives the brand a personal as well as professional aspect.



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