The short answer: for B2B with customer-specific prices, ERP integration and net pricing, WooCommerce is usually the more flexible choice, because it is open source and connects to any ERP via REST API. Shopify Plus launches faster but is more expensive and more limited for deep integrations and custom logic.
WooCommerce is our core competency. Below is an honest side-by-side comparison and a clear decision guide.
| Criterion | WooCommerce | Shopify |
|---|---|---|
| Model | Open source, self-hosted | SaaS, hosted by Shopify |
| License / base cost | Free, you pay hosting, extensions & development | Monthly fee; real B2B needs Shopify Plus (four-figure/month) |
| Transaction fees | None | Yes, unless you use Shopify Payments |
| Customer-specific pricing | Yes, price lists, tiered & net prices per group | Yes on Plus (B2B), less granular for custom logic |
| ERP integration (SAP, Dynamics, DATEV) | Deep via REST API & custom interfaces | Via apps/API, more limited for complex flows |
| Customisation | Unlimited (full code access) | Within platform limits |
| Data ownership | Full, your server, your database | Data lives in Shopify’s environment |
| Maintenance & security | Your responsibility (or your agency’s) | Handled by Shopify |
| Time to launch | Longer for custom builds | Faster for standard shops |
Already on Shopify and hitting limits? Migrating to WooCommerce
For B2B with customer-specific prices, ERP integration and net pricing, WooCommerce is usually the more flexible choice because it is open source and connects to any ERP via REST API. Shopify (in the B2B-capable Plus plan) is faster to launch but more expensive and more limited for deep ERP integrations and custom logic.
WooCommerce itself is free of license fees; costs arise for hosting, extensions and development. Shopify charges a fixed monthly fee, and real B2B typically requires Shopify Plus (a four-figure monthly amount) plus transaction fees if Shopify Payments is not used. For individual requirements the total cost of ownership is often lower with WooCommerce; for standard shops Shopify can be cheaper.
Yes. Via extensions such as "B2B for WooCommerce" or custom development you can map customer-specific price lists, tiered and volume discounts, net-price display and individual payment terms per customer group.
Yes. WooCommerce provides a REST API and connects to ERP and inventory systems such as SAP, Microsoft Dynamics, DATEV or Sage via middleware or direct interfaces, keeping orders, prices and stock levels in sync.
Yes. WooCommerce is self-hosted, so you have full access to the database and code (full data ownership). With Shopify your data lives in the provider’s SaaS environment.
Shopify makes sense if you want to launch quickly, have standardised processes and need few custom integrations. The hosted platform takes care of maintenance and security. For highly individual B2B requirements with deep ERP integration, WooCommerce is usually more flexible.
Yes. Products, customers, orders and content can be migrated from Shopify to WooCommerce, and 301 redirects preserve existing rankings.
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