Brand Concept
A fundamental brand concept unites the ideas and strategies that make up a brand and positions it uniquely in the market. It encompasses the vision, mission, and values of the brand, thus forming clear guidelines. Brand management is facilitated with a well-developed concept and provides orientation to everyone involved in the dissemination and communication of the company. The goal is for customers to understand your brand faster and more easily and remember it.
| Spectrum | Application | Details |
|---|---|---|
| Vision, mission, values, positioning and target groups are defined here. | Start-ups and established companies looking to sharpen their brand profile. | A solid brand concept is the foundation for all marketing and communication measures. |
| Spektrum |
|---|
| Vision, Mission, Werte, Positionierung und Zielgruppe, sowie Leitideen und Sprachrichtlinien. |
| Anwendung |
| In der Markenentwicklung und -führung bildet das Markenkonzept einen erweiternden Baustein, der oft im Zuge einer ganzen Markenidentität erstellt wird. |
| Details |
| Strategie, Konzeption und Analyse sind nur einige der Teilprozesse, die ein erfolgreiches Markenkonzept bilden. |
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