Match Your Future
To specifically address skilled workers in the Bielefeld area, we developed an innovative and cross-media image campaign for Bielefeld Marketing.
| Leistungen | Fokus | Details |
|---|---|---|
| Visitors to the campaign site matchyourfuture.de can work out and discover their own Bielefeld type through interactive matching. This way, the city's messages are brought across the finish line and you get to know the possible city of your own future better. Played out on- and offline via multiple advertising channels and media, the campaign site reached more than 1 million views within the first month and was also picked up by the well-known marketing magazine W&V. | Playful discovery and connecting the Bielefeld region with its numerous offers, as well as creating a unique experience, was the focus of our work here. | Bielefeld Marketing was awarded the German Brand Award for this campaign. Our work was additionally honored with the German Agency Award. |
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