Project07 / 20
happa
The project
happa started without a name or visual identity. Our brand work created a distinct presence in the premium dog food market.
Services
happa, a new premium provider of dog food based on natural and healthy ingredients, approached us without a name or image. Our team developed the naming and the entire visual identity of the brand.
Focus
A playful identity was created from scratch to represent happa's friendly and approachable character. The brand name is deliberately stylized in lowercase letters to further emphasize the brand's warm-hearted character.
Details
After naming, identity design and all necessary elements were created, the packaging design for each flavor as well as the display boxes were developed according to German manufacturing standards.
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