happa
What began as a blank slate developed through our comprehensive brand work into an expressive and authentic presence in the premium dog food market.
| Leistungen | Fokus | Details |
|---|---|---|
| A new premium provider of dog food based on natural and healthy ingredients, happa approached us without a name or image. The entire visual identity as well as the naming of the brand were developed by our team. | A playful identity was created from scratch to represent happa's friendly and approachable character. The brand name is deliberately stylized in lowercase letters to further emphasize the brand's warm-hearted character. | After naming, identity design and all necessary elements were created, the packaging design for each flavor as well as the display boxes were developed according to German manufacturing standards. |
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